Although the positive psychological effects of soft toys are not scientifically confirmed, surveys prove that: cuddly toys are growing in popularity, even with adults. This is where Upper Franconia based soft toy manufacturer Sigikid comes into play. With their Beasts-series they aim directly at many adults’ cuddly-toy-hearts. The around 80 bizarre figures living in fictitious Beast Town include among others the Bull “Macho Gazpacho”, stock-exchange rat “Black Friday” and the old rabbit “Rumpelfilz”. All of them have an individual biography written on their fur by Sigikid.
Rumpelfilz rocked with the Hot Black Rabbits
The story of the soft ragged rabbit Rumpelfilz, for example, takes place in the 60’s of the last century, according to Sigikid. He allegedly was part of a legendary band called the “Hot Black Rabbits”. Back then, they made a name for themselves “through their hare-raising concerts”. It is said that, during their appearances, Easter eggs and even entire hotel-rooms were destroyed regularly. Rumpelfilz – long on the tooth by now – still having his airs and graces. To this day living on royalties for his Beasts Town world hit “Beasts Town, Beast Town”. And it gets even better: Frank Sinatra allegedly changed this exact song to “New York, New York”, Sigikid tells. Which aging hippie can not relate to this after all?
Despite all creativity and biodiversity one thing must stay in mind: the cuddly toys must comply with legal safety requirements for toys. Being aware of their responsibility, Sigikid count on their own “Sigikid Standard” in addition. “This standard defines aspirations exceeding legal requirements, which are important to us as a brand and comply with our moral concept”, Sigikid CEO Axel Gottstein explains.
Mechanically, physically and chemically tested
But what are those legal requirements? The DEKRA Laboratory in Halle (Saale) keeps an eye on the guidelines for the manufacturing and distribution of toys applying in Europe. “Toy safety is in the focus, especially in consumer journals. It is important, that children and adults alike receive a toy which is not hazardous to health. There is an according EU-guideline, the Norm E71”, head of the DEKRA Laboratory in Halle (Saale) Dr. Nadine Paul and her colleague, project manager Alexandra Kirchner explain. Along with mechanical and physical properties, chemical characteristics must also be examined.