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Customized, Innovative Coaching Solutions for Automotive Distributors

Optimal performance for automotive distribution networks

The consumer landscape in the automotive industry is evolving and requires a new, more flexible and responsive approach in the sales arena. Drawing on over 20 years of coaching experience in the automotive industry, our certified coaches are intimately familiar with the changes taking place and are therefore revitalizing automotive distributor coaching for the digital age with our customized, cutting-edge approach.

Customized coaching solutions for the automotive industry
Customized coaching solutions for the automotive industry

We work closely with our clients to fully understand their needs and design a coaching program that delivers the required Return on Investment (ROI). By reinventing conventional coaching services, we provide flexible, interactive, targeted support that promotes real results and creates new possibilities for developing a coaching program. We blend on-site coaching and group training with digital building blocks such as DEKRA Performance Manager (DPM) and I-Coach as well as comprehensive reporting, monitoring and critiquing to ensure agreed KPIs are met. An excellent value, our coaching services integrate seamlessly into your organization and ensure real results for automotive dealers, groups and OEMs.

Your Benefits

  • An individualized approach tailoring the coaching needs and format to the participant to ensure a higher level of engagement among participants
  • An effective coaching program that ensures resources are distributed wisely, maximizing your ROI
  • A flexible process integrating specially designed digital solutions such as DEKRA Performance Manager and I-Coach by our certified coaches
  • A clear direction coupled with transparency, accountability and adaptability.

Our Approach

Customization is the key that unlocks your sales potential. We work with you to select and fine tune the tools you need to meet your goals. Your program may blend a variety of coaching methods, cutting-edge technology, review processes, monitoring, reporting and continuous support depending on the needs of your staff. The goal is to provide the best possible value for your investment.

Agile automotive coaching method
Our new process for your customized coaching program
DEKRA Performance Manager (DPM)

DEKRA Performance Manager (DPM)

Our DEKRA Performcance Manager is a digital platform incorporating diagnostics, action plans, KPI reporting and more in order to provide an interactive, adaptable coaching experience. The structure and accessibility of DPM allow learning, monitoring and feedback to take place continuously, without reliance on a full-time on-site coach. DEKRA Performance Manager includes:

  • Diagnostics
  • Action plans
  • KPIs and monitoring
  • Individual and consolidated reporting
  • Sharing best practices
  • A self-assessment tool
  • A toolbox
  • A simple information exchange system

Remote coaching tool I-Coach


I-Coach is another digital innovation which provides live training that can be delivered as 1-2-1 or group training session and can easily be integrated into the workday. Sales teams and individuals can engage with the I-Coach and then apply what they learn immediately in real customer interactions. Our I-Coach solutions:

  • Deliver targeted skills training accessible to coachees on the job from a PC or tablet.
  • Consolidate training into manageable segments no longer than 45 minutes.
  • Focus on allowing coachees to immediately apply what they learn in real workplace interactions.

Preview DEKRA Performance Manager
DEKRA Performance Manager – A digital collaborative coaching platform
DEKRA I-Coach – Our customized live coaching solution

Our digital coaching solutions are performed by our ISO 17024 certified coaches to:

  • Ensure the unbiased international recognition of their social, personal and business skills.
  • Improve their skills and develop their professional performance to recruit, stimulate, develop and retain the best people.
  • Enable a result-oriented coaching process that is universally deployed for our business partners.

Some of our coaching and training options include:

  • In-retailer coaching: targeted on-site coaching with heads of business, sales managers, retention managers and sales teams
  • Group training: remote sessions via I-Coach for groups of dealer staff across the country on a range of program-related topics
  • I-Coach 121: as part of a face-to-face program or as a stand-alone intervention, these sessions use the I-Coach platform to deliver intimate, intensive interventions that break down barriers to achievement quickly and efficiently.

Our automotive coaching approach
A customized, blended approach to automotive coaching


  • We are global partners capable of delivering quality and value around the world.
  • We meet the demands of the changing automotive industry encouraging continuous, comprehensive performance improvements and an exceptional ROI.
  • We drive change by focusing on both the customer experience and on the network’s financial well-being.

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