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Certified Pre-Owned (CPO) Program Design

Increased new and used car sales with a well-designed CPO program

As the automotive industry adjusts to ongoing transformations, improving your used car business can substantially boost revenues. The key is a combination of increased raw sales, attracting new customers and supporting after-sales activities. An effective Certified Pre-Owned (CPO) program and optimal used car management help target these areas so that your business is more resilient in the face of change.

IManage change and start afresh with an effective Certified Pre-Owned program
Manage change and start afresh with an effective Certified Pre-Owned program

Profit margins are declining in new car sales and returns in after sales business are diminishing. Under these circumstances, it’s smart to strengthen your used car management strategy and CPO program, which enable you to maintain and improve sales while harnessing residual brand value.

As automotive industry experts, we can help you reach regional and national sales potential with more efficient processes, streamlined inventory management and professional lead management. Our focus is the long-term success of your business, with sustainable improvements in sales figures and revenues.

Your benefits:

  • Increase used car sales, B2C activity and residual values
  • Attract new used car clients with competitive offers and services and retain workshop customers
  • Optimize and standardize price positioning
  • Increase sale of financing and insurance packages and accessories
  • Optimize customer relationships and improve customer satisfaction

Benefits of a strong Certified Pre-Owned (CPO) program

Our Approach

We understand the importance of a holistic approach when designing an effective CPO program. That’s why we start with a comprehensive market and benchmark study to assess opportunities and constraints. Based on our findings, we work with you on optimal positioning and help create a visual identity, keeping in mind the program’s products, services and customer promise to create a Unique Selling Proposition (USP). In addition, we advise you on the development of merchandising, Point of Sale (POS) and communication products.

Next, our experts help you with the program’s structural elements. Together, we:

  • Define structure and conditions for dealers to become members of the program
  • Plan a program guide containing norms, standards and processes to be put in place
  • Develop steering tools to monitor the performance of individual dealers and the program as a whole
  • Support the development of the program website and car locator

We are at your side during program implementation, the certification of dealers and to monitor and control standards. This involves proposing and carrying out adjustments when needed. Finally, a crucial part of a successful CPO is ensuring customer satisfaction, which means maintaining a focus on the customer experience and leveraging customer satisfaction.

Why DEKRA?

  • We are a team of experts and consultants with extensive experience supervising successful projects with dealer networks and independent used car dealerships.
  • We have expertise in the automotive business and ISO 17024 certification.
  • We are a company with a culture of service focused on results, with technological support and input.

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