Awareness to Advocacy Assessment

Improving Safety Culture by Assessing Organization-Wide Integration of Safety Practices

Companies invest considerable time and money in an effort to institutionalize safe practices and behaviors in their workforce to improve their organizational safety culture. rules, regulations and codes of conduct as well as educational programmes establish expectations and provide a safety framework, but do not guarantee adherence or the full integration of behaviors in everyday practice.

Our Awareness to Advocacy Assessment (AAA) is a specially designed tool that measures the degree to which employees exhibit expected behaviours, ranking the organization on a spectrum ranging from a lack of awareness of safe practices to advocacy for them. This tool goes beyond communication and training to evaluate how and to what extent desirable behaviors have become part of a company’s culture.

This service is unique in its focus on measuring an organisation’s ability to absorb and assimilate information intended to promote safety. Our experts, experienced in all aspects of organization reliability, not only help you take the pulse of your workforce when it comes to safe practices, but also assist you in identifying which approaches to behavioral change work and which don’t. Our goal is to foster a transformation in organizational safety culture that is real and sustainable, where employees become full-fledged advocates of safety-friendly conduct.

Critical insight into your organizational safety culture

Based on information provided by our clients regarding how expectations around safety are communicated and how safety information is shared in their organizations, we formulate questions designed to elicit meaningful feedback from employees. These questions form the backbone of on-site interviews with individuals and groups from all levels in the company hierarchy and inform on-site observations. The information we glean is reflected in the organization’s combined score on a 6-point scale:

  1. Employees show no safety awareness at first.
  2. Staff demonstrate safety awareness.
  3. Employees understand safe bahaviors and practices.
  4. Workers' behavior reflects a belief in the organization's safety goals.
  5. Employees function as role models and influence safety practices through their actions and behavior.
  6. Company personnel have become advocates for safe behaviors and practices.

Six-steps scoring model – DEKRA

Once we have gathered the preliminary data, on-site visits take from 1-3 days per site, depending on the organization’s size. The service concludes with a report documenting our findings and recommendations.

Currently available only through us, this organizational culture assessment instrument is a fast, economical alternative to full organizational culture diagnostics. Although not as comprehensive in scope, this assessment focuses less on external expectations and more on how well the organization’s internal safety framework is integrated into everyday processes and effectively influences employee behavior to improve your safety culture.

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