"We analyse the most important trends to create ‘Made for Living’ products and bring unique experiences to life." is what De'Longhi Group is seeking for. De' Longhi Group is one of the world's leading players in small domestic appliances and it is the owner of the brand Kenwood. Kenwood, established in 1947, is a leading global brand in baking and food preparation. In 2001, Kenwood was acquired by De'Longhi Group, which is established in 1902 and has more than 100 years of experience in the design, R&D, production, and sales of home appliances.
As consumers pay more and more attention to quality, safety, and sustainability, whether the product meets safety standards, whether the safety can be guaranteed under long-term work, etc. these kinds of considerations are becoming what consumers care about. To ensure safety and reliability, De'Longhi chose DEKRA to test and certify Kenwood products. DEKRA has been active in the field of safety for almost 100 years. Founded in 1925 in Berlin, it is today one of the world’s leading expert organizations.
Talking about the cooperation with DEKRA, Paul Zammit, Kenwood Standards and Approvals Manager, said: "Kenwood started to work closely with DEKRA at the end of 2019. We had used DEKRA previously through some of our OEM suppliers and from our experience found that we were aligned with our interpretation of the standards and therefore felt this was a good basis to build on. Kenwood takes the safety of its products seriously and being able to put the DEKRA Mark on our products gives our customers reassurance that our products are tested and safe.”
Dan Lo, De'Longhi Group Standards and Approvals Manager, said: "we receive professional support from DEKRA. They provide a quick response to our technical enquiries and project issues. We are satisfied that DEKRA can provide pre-construction check services at product development stage. They provide valuable comments and solutions to support us to solve product safety design problems."
“Kenwood is a leading global brand in baking and food preparation, and their innovative products are known worldwide. Kenwood and DEKRA have a common goal: product safety, and together we make sure that their customers can continue relying on the exceptional quality and performance of the Kenwood products”, Viviana Rossetti, DEKRA Global Account Manager, said.
DEKRA's overall product testing solutions ensure safety, among which product safety testing emphasizes the protection of users with the aim to avoid electric shock damage and mechanical damage while EMC testing ensures that the operation of the product will not interfere with other surrounding equipment. "It is an honour to provide the overall product testing services to Kenwood. What impresses me a lot is that Kenwood continues to pursue high quality and high customer applicability even after fully satisfying the mandatory requirements of the product testing. DEKRA Mark launched by DEKRA is based on international standards and focuses on factors such as safety, quality, and performance. It aims to improve product quality and competitiveness and is an important certification to enter the global market." Fire He, Manager of Small Domestic Appliances & Consumer Electronic of DEKRA Guangzhou, said.
When it comes to the future cooperation, the two companies that have stood for a hundred years will join forces and continue to develop, focusing on innovation, ensuring product safety, and contributing to sustainable development.