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Automotive Mystery Audit

Uncensored analysis of your customer experience with our mystery audit services

Offering a unique opportunity for critical evaluation and improvement strategies based on actual customer experiences, our automotive mystery audit provides you invaluable insight into the quality of your after sales services and the performance of your frontline personnel.

Our Automotive Mystery Audits help you:

  • Ensure expected quality standards are being met

  • Attract new patrons and strengthen customer loyalty

  • Identify complicated customer service processes or practices

  • Determine if and where additional employee training is needed

  • Gain an objective rating of your facilities

  • Get a precise view of the customer experience at your dealerships

  • Assess your true customer service performance

  • Evaluate the quality, effectiveness and personal reach of frontline representatives

  • Analyze the overall satisfaction and brand perception of your customers

Automotive Mystery Audit

We develop effective mystery audit packages to help those operating in the automotive sector objectively evaluate frontline services and personnel from the customer point of view. Our expert auditors analyze comprehensive checklist ratings based on the real feelings and individual experiences of your customers. Detailed information is provided for an immediate debriefing of relevant on-site personnel and then organized in an easy-to-understand final report.

Following a step-by-step approach to plan, launch and execute your automotive mystery audit campaign, DEKRA experts conduct comprehensive services according to your needs including:

We develop effective mystery audit packages to help those operating in the automotive sector objectively evaluate frontline services and personnel from the customer point of view. Our expert auditors analyze comprehensive checklist ratings based on the real feelings and individual experiences of your customers. Detailed information is provided for an immediate debriefing of relevant on-site personnel and then organized in an easy-to-understand final report.

Following a step-by-step approach to plan, launch and execute your automotive mystery audit campaign, DEKRA experts conduct comprehensive services according to your needs including:

  • Examine and create mystery lead communication
  • Make mystery call
  • Analyze the dealer website and social network
  • Provide a competitors benchmark
  • Gain first impression of facilities, observe on-site activities
  • Interview customers and record questionnaire data
  • Prepare initial report and conduct on-the-spot pedagogical debrief of relevant staff
  • Control, register and deliver final report within five days of the on-site audit visit

Our automotive mystery audit services can be customized to meet any challenge you may face. As a globally recognized service provider with years of experience in the automotive sector, we work to help you ensure your representatives consistently deliver the outstanding customer service you need for your business to succeed.

Automotive Mystery Audit

Gain from our expertise

  • We conduct objective and reliable mystery audit services
  • Experienced DEKRA automotive auditors implement proven methodology and offer effective solutions
  • Our detailed analysis helps you ensure your high standards are met in every circumstance
  • As a single source provider, we save you time and money with flexible services and a centralized contact
  • Our services are designed to boost customer satisfaction and strengthen your brand image

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